I run regular lectures and workshops related to design thinking, user research, digital strategy and interaction design.
As a member of design university faculties, I've educated hundreds of current and aspiring designers about user centred design principles, process and techniques. I'm collaborating with: Politecnico di Milano, TAG Innovation School, Università degli Studi di Pavia.
Besides I'm involved in teaching and design workshop activities for corporate trainings. I've helped big companies managers and startups founders to learn design methodologies to uncover their business goals and customers needs. Main clients I worked for: Vodafone, Leroy Merlin, BNB Paribas, Wolters Kluwer, PosteItaliane.
Design is a broad field, covering psychology, research, analysis and prototyping. I go dive deeply into each topic, immersing participants in the key skills and concepts. Main topics I cover:
An introduction to the theories, principles and psychology underpinning user experience.
Lean User Research
Simple and powerful techniques to give a deep understanding of the users.
Apply the UX design process using Agile methods and tools to solve problems at speed.
Data Driven Design
Take better design decisions and validate design hypothesis trough data.
How to align UX work inside a PM workflow. Tools, methodologies, best practices.
Turning insight into designs. From high-level flows to detailed design techniques.
I believe in learn-by-doing approach. I like participants to learn knowledge and techniques they can apply back in the office the next day, getting hands-on practical experience. Below are some of the tools that I use the most during my workshop sessions:
Business Model Canvas
Value Proposition Canvas
Customer Journey Map
Product Management Canvas
Javelin Experiment Board
Lean UX Canvas