I've been lucky enough to explore and learn a lot different facets of the design over the years and now I'm collaborating with universities and training organisations to share what I've learned.

As a member of design university faculties, I've educated hundreds of current and aspiring designers about user centred design principles, process and techniques. I'm collaborating with: Politecnico di Milano, TAG Innovation School, Università degli Studi di Pavia.

Besides I'm involved in teaching and design workshop activities for corporate trainings. I've helped big companies managers and startups founders to learn design methodologies to uncover their business goals and customers needs. Main clients I worked for: Vodafone, Leroy Merlin, BNB Paribas, Wolters Kluwer, PosteItaliane.


Design is a broad field, covering psychology, research, analysis and prototyping. I go dive deeply into each topic, immersing participants in the key skills and concepts. Main topics I cover:

UX principles

An introduction to the theories, principles and psychology underpinning user experience.

Lean User Research

Simple and powerful techniques to give a deep understanding of the users.

Agile UX

Apply the UX design process using Agile methods and tools to solve problems at speed.

Data Driven Design

Take better design decisions and validate design hypothesis trough data.

Product Management

How to align UX work inside a PM workflow. Tools, methodologies, best practices.


Turning insight into designs. From high-level flows to detailed design techniques.


I believe in learn-by-doing approach. I like participants to learn knowledge and techniques they can apply back in the office the next day, getting hands-on practical experience. Below are some of the tools that I use the most during my workshop sessions:

Idea Generation

Crazy Height

Business Strategy

Business Model Canvas
Value Proposition Canvas

Experience Mapping

Empathy Map
Customer Journey Map
Service Blueprint

Information Design

Affinity Diagram
Card Sorting
Tree Test

Product Strategy

Opportunity Map
Prioritisation Canvas
Product Management Canvas

Product Validation

Javelin Experiment Board
Lean UX Canvas
MVP Canvas