Musement is an international scale-up company that helps travellers enjoy in-destination experiences to the fullest, sourcing local knowledge and recommendations to make the best use of time.
Create a new B2B experience, trough which Musement suppliers can easily perform complex tasks related to events tickets.
Aims and Objectives
- Design an innovative platform able to differentiate Musement from its competitors and set a new standard in the industry
- Reduce cognitive effort and required time to perform complex tasks
- Design a flexible system for distinct categories of internal and external users, with different permissions and requirements
Lead UX Designer, working in a cross-functional team.
Reporting directly to C-Suite and working closely with the Product Manager, I was responsible for each stage of the UX Design process. I also lead the design team.
1. Context Assestment
2. User Research
Data Analysis • Surveys • User Interviews
3. Participatory Design
Customer Journey Workshop • Mixed Card Sorting Workshop
4. Customers Analysis
Scenarios, User Roles
5. Information Design
Content Types Definition • Contents Hierarchy • Information Architecture • Tree Test
6. Interaction Design
User Flows, Lo-fi Sketches, Hi-fi Wireframes, Interactive Prototypes, Functional Specs
Usability Testings on interactive hi-fi prototypes and on-line version
New Active Users
Average Task Time
Customer Support Inquiries
Bob (Lead UX Designer) 👈
Danilo (Front-End Architect)
Luigi (Product Manager)
Mattia (UI Designer)
Simone (Back-End Developer)