Musement is an international scale-up company that helps travellers enjoy in-destination experiences to the fullest, sourcing local knowledge and recommendations to make the best use of time.
Redesign the mobile app for iOS and Android encouraging its use not only when users are abroad but also in their own city.
Aims and Objectives
- Investigate how travellers use differently the app when abroad and when in their home city
- Rethink the information architecture of the app
- Increase app conversion rate
Lead UX Designer, working in a cross-functional team.
Reporting directly to C-Suite and working closely with the Product Manager, I was responsible for each stage of the UX Design process. I also lead the design team.
1. User Research
Contextual Inquiries • User Interviews
Expert Review • Benchmarking
3. Discovery Workshops
Customer Journey Analysis • Design Pillars
4. Interaction Design
Lo-fi Sketches • Hi-fi Wireframes • Interactive Prototypes
New App Downloads
App Time Usage
Also iOS app has been awarded as app of the day on the App Store in five different countries.
Andrea B. (Android Developer)
Andrea M. (iOS Developer)
Andrei (Product Manager)
Bob (Lead UX Designer) 😊
Jack (UI Designer)
Case history on Behance: