Musement • Mobile App

2017   ·   User Research,Interaction Design,Mobile App


Musement is an international scale-up company that helps travellers enjoy in-destination experiences to the fullest, sourcing local knowledge and recommendations to make the best use of time.


Redesign the mobile app for iOS and Android encouraging its use not only when users are abroad but also in their own city.

Aims and Objectives

  • Investigate how travellers use differently the app when abroad and when in their home city
  • Rethink the information architecture of the app
  • Increase app conversion rate

My role

Lead UX Designer, working in a cross-functional team.

Reporting directly to C-Suite and working closely with the Product Manager, I was responsible for each stage of the UX Design process. I also lead the design team.


1. User Research

Contextual Inquiries • User Interviews

2. Analysis

Expert Review • Benchmarking

3. Discovery Workshops

Co-Design Sessions

3. Strategy

Customer Journey Analysis • Design Pillars

4. Interaction Design

Lo-fi Sketches • Hi-fi Wireframes • Interactive Prototypes

5. Testing

Usability Tests

6. Measure

KPI monitoring



New App Downloads


App Time Usage


Conversion Rate

The work has been featured as one of the best UI design in the 2017 according to and one of the ten best apps for independent travellers according to The Guardian.

Also iOS app has been awarded as app of the day on the App Store in five different countries.


Andrea B. (Android Developer)
Andrea M. (iOS Developer)
Andrei (Product Manager)
Bob (Lead UX Designer) 😊
Jack (UI Designer)
Steph (Copywriter)

Case history on Behance:

Thank you!