Daman • Mobile App

2016   ·   Strategy,User Research,Interaction Design


Daman is the leading specialist health insurer in UAE region, set up as a joint venture between Abu Dhabi Government and Munich Re.


Help Daman brand to be perceived like the perfect healthcare partner not only in the moment customers need to access its services but also through a constant and proactive presence in the day-by-day running.

Aims and Objectives

  • Investigate how customers approach Daman health services
  • Highlight cultural and social differences between customers segments
  • Create a new and strong Design Strategy as the foundation for all the future digital touchpoints
  • Design a brand new mobile app experience, both for iOS and Android
  • Increase app adoption
  • Decrease customer care inquiries

My role

Lead Interaction Designer, working in a cross-functional team for Sketchin Design Studio.

I've been deeply involved in all the research and service design activities in Abu Dhabi, UAE.


1. User Research

Stakeholders Interviews • User Interviews • Data Analysis

2. Discovery Workshops

Exploration Workshop • Opportunity Workshop • Priority Workshop

3. Co-Design Workshops

Sketching Sessions • Envisioning Sessions

4. Customer Analysis

Personas • Scenarios • Customer Journey Map

5. Design Strategy

Design Pillars • Roadmap

6. Information Design

Information Architecture • User Flows

7. Interaction Design

Hi-Fi Wireframes • Interactive Prototypes

8. Evolve

User Interface Design

9. Evaluate

Usability Tests


The redesign project was one element of a larger and long lasting redesign project that the client is currently still undertaking.

So far the client has been very positive about the work that has been done by myself and the team at Sketchin.


Bob (Interaction Designer) 👈
Cesare (UX Architect)
Matteo (User Researcher)
Stefano G. (User Researcher)
Stefano V. (Visual Designer)

Thank you!