Expertise

My work combines different skills throughout all phases of the lifecycle of a digital product, from research and strategy, to concept and information architecture to wireframing and prototyping.

Picture taken while at the beautiful exhibition "Designer, User, Maker" at the Design Museum in London

My professional journey has given me experience in multiple fields.

I am not a visual designer but I have an eye for visual communication and I am skilled in creating thoughtful and engaging digital products based on user research outcomes and organisation business objectives.

I adopt a Lean UX approach and I am very familiar with using quantitative data to test my designs. I'm also used to follow agile methodologies within a cross-disciplinary environment.


Skills



User Research

  • User / Stakeholder Interviews
  • Usability Testing
  • Surveys
  • Ethnographic Research
  • Personas / Scenarios
  • Quantitative Analysis

Information Design

  • Information Architecture
  • Card Sorting
  • Tree Test
  • Content Types Definition
  • UX Writing Guidelines

Interaction Design

  • Navigation Design
  • User Flows
  • Sketching and Paper Prototyping
  • High Fidelity Wireframes
  • Interactive Prototypes
  • Functional Specifications




Participatory Design

  • Business Model Workshop
  • Value Proposition Workshop
  • Experience Mapping Workshop

Service Design

  • Customer Journey Map
  • Stakeholders Relationships Map
  • Experience Map
  • Service Blueprint

Product Management

  • Product Strategy
  • Product Roadmap
  • Experiments
  • A/B Testing



Toolbox

Ideation

Whiteboard
Post-it

Planning

Jira
Coda.io

Wireframing

Sketch
Axure RP

Prototyping

Invision
Principle



Testing

VWO
Optimizely

Development

HTML/CSS
Javascript

Communication

Slack
Keynote

Focus

Spotify
Coffee


«I like design to be semantically correct, syntactically consistent and pragmatically understandable».
Massimo Vignelli