Expertise

I'm working at the intersection between user research, interaction design, service design and product management, crafting experiences that facilitate conversations between brands and people.

Picture taken while at the beautiful exhibition "Designer, User, Maker" at the Design Museum in London


I am used to follow a Lean UX approach and I am very familiar with using quantitative and qualitative data to inform and to test my designs.

I'm also comfortable with following agile methodologies in a cross-disciplinary environment.

I apply a flexible and iterative approach to apply appropriate design methods to each stage of the design process:



Planning

  • Assestment
  • Roadmap

Discovery

  • Value Proposition Canvas
  • Empathy Map
  • Customer Journey Map
  • Opportunity Workshop

User Research

  • Interviews
  • Usability Testing (local, remote or lab based)
  • Surveys
  • Contextual Inquiries
  • Ethnographic Research
  • Quantitative Analytics

Analysis

  • Expert Review
  • Affinity Diagram
  • Data Analysis
  • Personas
  • Scenarios
  • Customer Journey

Service Design

  • Experience Map
  • Ecosystem Map
  • Service Blueprint

Digital Strategy

  • Design Principles and Pillars
  • Roadmap

Information Design

  • Information Architecture
  • Card Sorting
  • Tree Test
  • Content Types Definition
  • UX Writing

Interaction Design

  • Navigation Design
  • User Flows
  • Sketching and Paper Prototyping
  • High Fidelity Wireframes
  • Interactive Prototypes

Implementation

  • Functional Specifications
  • User Stories

Evaluation

  • A/B Testing
  • Data Analysis
  • User Testing