I'm working at the intersection between interaction design, user research, service design and product management, crafting experiences that facilitate conversations between brands and people.

I am used to follow a Lean UX approach and I am very familiar with using quantitative and qualitative data to inform and to test my designs. I'm also comfortable with following agile methodologies in a cross-disciplinary environment.

I apply a flexible and iterative approach to apply appropriate design methods to each stage of the design process:


  • Assestment
  • Roadmap


  • Value Proposition Canvas
  • Empathy Map
  • Customer Journey Map
  • Opportunity Workshop

User Research

  • Interviews
  • Usability testing (local, remote or lab based)
  • Surveys and questionnaires
  • Contextual inquiries
  • Ethnographic research


  • Expert review
  • Affinity Diagram
  • Data analysis
  • Personas
  • Scenarios
  • Customer journeys
  • Experience map

Information Design

  • Content inventory
  • Content types definition
  • Information architecture
  • Card sortings
  • Tree tests

Digital Strategy

  • Customer Journey creation / optimisation
  • Design principles and pillars

Interaction Design

  • Navigation design
  • User flows
  • Sketching and paper prototyping
  • High fidelity wireframes
  • Interactive prototypes


  • Functional specifications
  • User stories


  • A/B Testing
  • Data Analysis
  • User Testing