Roberto "Bob" Falcone

Experience Designer, Product Owner, Design Mentor

I'm a curious, empathic and pragmatic person by nature. I understand user needs and business requirements and I am skilled at creating thoughtful and engaging user experiences based on research outcomes.

Biography

My professional journey is all about connecting the dots.

I first studied Computer Science and I started working as a front-end developer. This coding background still helps me now in my design job but I soon realised that what I’m really keen on is how human beings interact with machines and solve people's problems in a meaningful way.

Therefore I followed my inner voice and I took a master’s degree in Interaction Design and since there I started my journey in the field of UX Design.

Over the years I had the chance to work for several design agencies where I've been involved in strategic design projects for rising startups and international high-profile clients, such as: Vodafone, Goodyear, Luxottica, Google, GettyImages, BNP Paribas, and more.

I've been lucky to follow my intuition and to grow along the path. I’ve been able to boost my design skills and to gain a widespread expertise in several design disciplines.

I currently work for Musement, a leading company in the travel sector, where I'm responsible for the overall user experience and I lead the design team.

I'm also a design teacher for some universities and I've been involved as a design mentor in teaching and design workshop activities for corporate trainings.

Out of passion, I also created UXers, a curated and carefully selected directory of User Experience Design players from all over the world that aims to continually reference the best players in the UX industry.

I've also been part of the jury of CSSDesignAwards, helping determine the best websites submitted, particularly from a UX point of view.

When I'm away from keyboard, I can be found travelling to a new destination, attending a rock concert, hiking a mountain or cuddling my two cats.


Skills



User

Research


Service

Design


Interaction

Design




Participatory

Design


Lean

User Experience


Product

Management


Toolbox

Ideation

Whiteboard
Post-it
MindNode

Planning

Trello
Jira
Coda.io

Presentation

Sketch
Axure RP
Illustrator

Prototyping

Invision
Axure RP
Atom



Testing

Analytics
Tag Manager
Optimize

Development

HTML/CSS
Javascript
Git

Communication

Slack
GDrive
Keynote

Focus

Spotify
Sparkling Water
Coffee


Professional Path

Lead Experience Designer

Musement (Milan, Italy)
2016-present


Founder

UXers (Milan, Italy)
2017-present


Senior Experience Designer

Sketchin (Manno, Switzerland)
2015-2016


Senior Experience Designer

Sailogy (Chiasso, Switzerland)
2014-2015


User Experience Architect

Fullsix (Milan, Italy)
2013-2014


User Experience Designer

Digital Natives (Milan, Italy)
2010-2013


«I like design to be semantically correct, syntactically consistent
and pragmatically understandable».
Massimo Vignelli


Mentorship Activities

Design Mentor

Talent Garden (Milan, Italy)
2017-Present


Visiting Professor

TAG Innovation School (Milan, Italy)
2017-Present


Visiting Professor

POLI.Design (Milan, Italy)
2017-Present


Guest Lecturer

Università degli Studi di Pavia (Pavia, Italy)
2016-Present


Education

Master's Degree

Università degli Studi di Milano - Bicocca
2009-2011

Fields of study: Interaction Design, Ergonomy, Cognitive Psychology
Graduation mark: 110/100 cum laude

Bachelor's Degree

Università degli Studi di Milano
2005-2009

Fields of study: Programming, Human-Computer Interaction, Graphic Design
Graduation mark: 110/100